MARUTI

MSIL or Maruti Suzuki India Limited is also known as Maruti Udyog Limited, is a subsidiary of Suzuki Motor Corporation of Japan, is also India's largest passenger car company that accounts for over 50% of the domestic car market. Also, Maruti Udyog Limited was being incorporated in 1981 under the provisions of the Indian Companies Act 1956, and the government of India chose Suzuki Motor Corporation for the joint venture partner for the company. In 1982, a JV was signed among the Government of India and Suzuki Motor Corporation. In 1983, it was India’s first affordable car named, Maruti 800, with a 796 cc hatchback and was launched as the company went into production within a record time of 13 months. And more than half the number of cars were sold in India wears a Maruti Suzuki badge. It is also a subsidiary of Suzuki Motor Corporation Japan. It offers a full range of cars from entry-level Maruti 800 & Alto to stylish hatchback Ritz, A star, Wagon R, Swift, Estillo and sedans SX4, DZire, and Sports Utility vehicle Grand Vitara. Since its inception, it has produced and sold over 7.5 million vehicles in India and exported more than 500,000 units to Europe and other countries. Also, the required characteristics make their cars relevant to Indian customers and Indian conditions. Such as, Product quality, safety, and cost-consciousness are being embedded into their manufacturing process that they have inherited from their parent company. And since its inception, it is a straightforward yet powerful Japanese philosophy that is 'smaller, fewer, lighter, shorter and neater.' It exports entry-level models across the world to over 100 countries, and the focus has been to identify all the new markets. Some vital markets include Latin America, Southeast Asia, and Africa. And with a brand new offering A-star, it is ready to take on European markets. It had also sold about 53,024 units in 2007-08. It is the highest ever export volume in a year for the company and marked a growth of 35% over the previous year. It has exported over 552,000 units with about 280,000 units to both Europe and Israel. It has two state-of-the-art manufacturing facilities in India, in which the first facility is located at Gurgaon in 300 acres, and the other facility is located at Manesar, in 600 acres in North India. Diesel Engine Plant: The Suzuki Powertrain India Limited - the Suzuki Powertrain India Limited the diesel engine plant located at Manesar is SMC's & the Maruti's first and only plant designed for producing world-class diesel engine & the transmissions for cars. It is under a joint venture company, called Suzuki Powertrain India Limited (or SPIL), in which SMC holds 70% equity. The rest is being held by MSIL. It has an initial capacity to manufacture about 100,000 diesel engines in a year. It will be scaled up to about 300,000 engines/annum by 2010. In 2012, the Senior management members were being injured as workers resort to violence at the Maruti Suzuki’s Manesar plant.

The product range of the company includes:

It offers a full range of cars from entry-level Maruti 800 & Alto to the stylish hatchback Ritz, Swift, A star, Wagon R, Estillo and sedans SX4, DZire, and Sports Utility vehicle Grand Vitara.

• Maruti Alto 800
• Omni
• Gypsy
• Zen Estilo
• Wagon R
• Versa
• A– Star
• Ritz
• SX4
• Dzire
• Grand Vitara
• Ertiga
• Celerio

Some of the Milestones:

• 2014:It announced the global debut of ‘Celerio’ with revolutionary Auto Gear Shift.
• 2013:It introduced stylish Stingray.
• 2012:India's favorite car Maruti Suzuki Alto crosses the 20 Lakh sales marks.
• 2011:It unveiled its much-awaited sportier and stylish car, the all-new 'Swift.'
• 2010:It is ranked as India's most Trusted Brand in Automobile Sector by India's leading Business newspaper The Economic Times.
• 2009:It adopts voluntary fuel disclosure. And the first shipment of A-star leaves Mundra Port-Jan 10. A-star bags, Zigwheels” the car of the year award” A-star also rated the best small car of the year, Autocar-UTVi.
• 2006:It received the J.D.Power Survey award for the sixth year. It also changed its EMS from the ISO 14001:1996 version to ISO 14001:2004 version as of 1st July.
• 2005:It was re-certified in 2005 as per ISO 14001:2004 standards.
• 2004: A new esteem introduced a second successful facelift by the Maruti engineers.
• 2003:It gets listed on BSE and NSE. And IPO (issue was oversubscribed 11.2 times) New zen was launched, as the first facelift by Maruti engineers.
• 2000: Maruti alto was launched. It was the first car company in India to launch the call center. Soon, IDTR started jointly with the Delhi government of promoting safe driving habits.

Some of the Achievements:

• It takes great pride in sharing that customers have rated it first once again in the Customer Satisfaction Survey being conducted by an independent body, J.D.Power Asia Pacific. It is 9th time in a row.
• It won the 'Golden Peacock Eco-Innovation Award.'
• It ranks highest in Automotive Customer Satisfaction in India for Ninth Consecutive Year.
• It became the first Indian car company to export half a million cars.

Some of the Other Accolades:

During 2009-10, its products and services received several reputed awards and accolades instituted by the independent expert groups, research agencies, and media houses. It includes:

• It was rated as No. 1 in J D Power Sales Satisfaction Index.
• The hatchback of the year - Ritz by Autocar.
• The Car of the year - Ritz by Business Motoring.
• The Manufacturer of the year by CNBC Overdrive.
• It was ranked third among global car companies in the World's Most Reputed Company Survey in 2009