Zensar Technologies Ltd is an Indian multinational corporation, founded in 1993 as a software development company. Over the years, the company has evolved into a leading provider of digital solutions, with a focus on providing a range of services to clients in industries such as manufacturing, retail, and financial services.

Zensar has a diverse product mix, with its digital business division being the largest contributor to its revenue and profit. The company has a strong presence in key growth markets, such as North America, Europe, and Asia, and has a reputation for delivering high-quality services to its clients.

In recent years, Zensar has faced intense competition in the IT services market, particularly from larger global players such as Accenture and IBM. However, the company is well positioned for growth in the future, with a focus on expanding its digital services capabilities, building its presence in key growth markets, and investing in new technology areas such as artificial intelligence and cloud computing.

The major growth drivers for Zensar in the future include the continued growth of the global IT services market, increased demand for digital transformation services, and the growing need for technology solutions in a range of industries.

In terms of industry analysis, Zensar operates in the highly competitive global IT services market, with major players including Tata Consultancy Services, Infosys, and HCL Technologies. These companies are direct competitors of Zensar in the market.